General Attitude Towards Advertising

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📣 Millennials understand the necessity of ads in order for brands to inform the public of their products and services (79%) and many say that overall, ads don’t bother them (46%) — especially if the content they’re viewing is free (75%).The Nielsen Company

We can make the first conclusion, if your product has a younger audience, it will be easier for you to cope with negative feedback from your users if you give them free content instead of viewed ads.

Let’s dive in and try to find out exactly what annoys users in advertising.

In their report, NielsenNorman tells us that, in fact, all advertising formats in apps and websites are disliked by users, but on mobile users hated ads more.

What to do?

Choose formats of advertising and places for its placement carefully.

Formats that will suit your type of product well and will not annoy the user and interrupt them from using your app.

Mix monetization models. For instance, you could mix between advertising and subscription models. With free access to content for viewing ads. This hybrid model is used by most streaming services, such as Spotify, Deezer, and Youtube. This approach gives the user a choice and can positively affect the user’s impression of the product.

Conclusion

At the moment, there is no ideal advertising format that would suit all types of products, which would bring the maximum benefit to the business and at the same time not impair the user experience. But the harmful effects of the implementation of advertising on user experience can be minimized with the help of proper placement and the right combination of ads formats and by studying the effect of advertising intensity on user experience.

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