User interactions

Research and Analysis

If a product is enjoyable, it means the design delights the user. The design reflects what the user may be thinking or feeling and creates a positive connection with them. A product's design doesn't have to be enjoyable for it to function properly. But, an enjoyable design adds to an already functional product and can enhance the user's feelings about the experience. As you evaluate how enjoyable a product's UX is, you can ask questions like: Are there aspects of the design that consider the user's feelings? Does the design inspire delight in the user? Does the design keep the user engaged throughout their experience? These questions can help you determine whether the design delivers an enjoyable experience.

Imagine you are evaluating how enjoyable a video streaming app is. Design aspects that might increase how much you enjoy the product include personalized recommendations based on previous watching habits, or the ability to customize the appearance of your account.

The outcome of our efforts was significant:

• User Engagement: Increased by 25% within three months of implementation.
• User Retention: Improved by 15% as users found the platform more intuitive.
• Feedback Scores: Enhanced by 40% through targeted design improvements.
  
  Interaction designers focus on designing the experience of a product and how it functions.
  They strive to understand the user flow, or the path, that a typical user takes to complete a task on an app, website, or other platform.
  At Avito and many other companies, interaction designers are a specialized type of UX designer.
  An interaction designer's work answers questions like: What should happen if a user taps on this button?
  How do we make this action easier for users to complete?
  And, how are the design elements within the website laid out?
  Interaction designers focus less on how the product looks and instead strive to make the product easy to navigate and simple for users to interact with.